Press releases

Farmec recorded a turnover of 135 million lei in the first 6 months

August 31, 2021

Farmec, one of the largest Romanian companies on the market, recorded a turnover of 135 million lei in the first six months of this year, slightly higher than the same period of last year. The result was boosted by sales in the face care and cleaning categories, whose cumulative volume represented approximately half of the turnover, achieved in January-June. Sales in the face care category reached 32.5 mill...

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Farmec turnover increases by 9,7% in 2020

March 29, 2021

Farmec, the largest Romanian cosmetics manufacturer, announces its 2020 financial results, a year marked by a pandemic that has affected all industries and businesses around the world. Thus, Farmec closed 2020 with a turnover of 287.9 million lei (59.5 million euros), a 9.7% increase compared to 2019.The company's strategies from the previous year have led to a successfull dynamics; these strategies focused...

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Farmec launches the pinnacle of its innovation in the anti-wrinkle segment and announces brand ambassador, Catrinel Menghia

February 18, 2021

Farmec launches the pinnacle of its innovation in the anti-wrinkle segment and announces brand ambassador, Catrinel Menghia Farmec officially launches its innovation pinnacle in anti-aging by extending their range with Gerovital H3 Evolution Perfect Look, reconfirming its leadership position in this market niche.The company has invested 1 million euros developping this range and proudly announced renowne...

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Farmec celebrates the 10th anniversary of Gerovital H3 Evolution range by launching the Perfect Look extension

November 24, 2020

Farmec, the largest Romanian cosmetics manufacturer, is expanding its portfolio by launching the Perfect Look line, under the Gerovital H3 Evolution umbrella. Thus, the Gerovital specialists have created complementary products to the current ones, developed according to the latest trends in cosmetology and ensuring a double action, both as cosmetic care and improving natural beauty.The innovation brought by...

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Farmec has started the production on biocides

April 29, 2020

Farmec, the largest Romanian cosmetics manufacturer, has started to produce biocides for personal and medical use. Following the recommendation of the World Health Organization, the active ingredient is alcohol in a percentage of 70% minimum. Following laboratory tests, the company has procured the required permits for biocides from the "Cantacuzino" National Institute for Medical and Military Research and ...

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Farmec opens its second franchise Gerovital store in Pitesti

December 19, 2019

Farmec, the largest Romanian cosmetics manufacturer, continues the company's expansion strategy by opening a new franchise Gerovital store, just 6 months after the project official launch. Thus, Farmec consolidates its position on the Romanian market, the new space completing the currently owned network of 28 stores. Covering an area of 36 square meters, the Gerovital store is located in the VIVO Shopping ...

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Gerovital Plant – “The Best New Product” in the personal care product category at the 2019 Market Awards Gala

November 20, 2019

For the third consecutive year, Farmec, the largest Romanian cosmetics manufacturer, obtains one of the most important titles of the Market Awards Gala, the annual competition of the consumer goods industry. The Gerovital Plant range, that was modernized in July 2019, received "The Best New Product" title in the personal care product category. In the 14th edition of the Market Awards, Farmec was among the ...

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Gerovital re-acknowledged as a Superbrand and as the strongest Romanian brand

October 7, 2019

Farmec, the largest Romanian cosmetics manufacturer, has recorded impressive results with its portfolio brands in top local brands charts. Therefore, due to the outstanding performance achieved in 2019, Gerovital has added new titles to its track record, such as 2019 Superbrand and the strongest Romanian brand according to the BrandRO chart. "The Gerovital brand held by the Farmec Company is iconic, p...

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Farmec relaunches Gerovital Plant –the new range contains natural ingredients and it provides a natural microbial protection

July 4, 2019

Farmec, the largest Romanian cosmetic manufacturer, relaunches the successful Gerovital Plant range in a modernized version, with an improved formula, design and functions. The new Gerovital Plant range offers a variety of cosmetic products conceived for daily skin care, based on more than 91% natural ingredients providing a natural microbial protection and multiple benefits for normal and combination skin....

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Farmec launches franchising. The first store was opened in Bacau

June 20, 2019

Farmec, Romania's largest cosmetics manufacturer, takes another step in its successful history by officially launching the franchise system for the Gerovital stores. The announcement was made at a press conference attended by representatives of the company's management. Farmec's expansion strategy by franchising stems from the yearly business growth, the sales recorded by the brand's store network over the...

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In 2019, Farmec has invested more than 2 million Euro in the modernization of the production line

June 3, 2019

Farmec, the largest cosmetic manufacturer with a 100% Romanian capital, continues to invest in the modernization of the equipment and the production lines, constantly preparing the plant for the development of the multi-brand portfolio, one of the most elaborated on the specific local market. In 2019, Farmec has allocated over 2 million Euro to the modernization of the production processes, it is planning ...

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Performance all the way. Horia Tecău becomes the image of Gerovital Men

May 26, 2019

Farmec, the largest Romanian cosmetics manufacturer, marks a new chapter in the Gerovital brand's history by announcing the brand ambassador for the Gerovital Men range. Hence Horia Tecău, one of the greatest professional tennis players in the world, with multiple performances in the ATP doubles tournaments and the only Romanian champion at the Wimbledon, the US Open and the Australian Open, becomes the ...

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