Press releases

Gerovital re-acknowledged as a Superbrand and as the strongest Romanian brand

October 7, 2019

Farmec, the largest Romanian cosmetics manufacturer, has recorded impressive results with its portfolio brands in top local brands charts. Therefore, due to the outstanding performance achieved in 2019, Gerovital has added new titles to its track record, such as 2019 Superbrand and the strongest Romanian brand according to the BrandRO chart. "The Gerovital brand held by the Farmec Company is iconic, p...

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Farmec relaunches Gerovital Plant –the new range contains natural ingredients and it provides a natural microbial protection

July 4, 2019

Farmec, the largest Romanian cosmetic manufacturer, relaunches the successful Gerovital Plant range in a modernized version, with an improved formula, design and functions. The new Gerovital Plant range offers a variety of cosmetic products conceived for daily skin care, based on more than 91% natural ingredients providing a natural microbial protection and multiple benefits for normal and combination skin....

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Farmec launches franchising. The first store was opened in Bacau

June 20, 2019

Farmec, Romania's largest cosmetics manufacturer, takes another step in its successful history by officially launching the franchise system for the Gerovital stores. The announcement was made at a press conference attended by representatives of the company's management. Farmec's expansion strategy by franchising stems from the yearly business growth, the sales recorded by the brand's store network over the...

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In 2019, Farmec has invested more than 2 million Euro in the modernization of the production line

June 3, 2019

Farmec, the largest cosmetic manufacturer with a 100% Romanian capital, continues to invest in the modernization of the equipment and the production lines, constantly preparing the plant for the development of the multi-brand portfolio, one of the most elaborated on the specific local market. In 2019, Farmec has allocated over 2 million Euro to the modernization of the production processes, it is planning ...

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Performance all the way. Horia Tecău becomes the image of Gerovital Men

May 26, 2019

Farmec, the largest Romanian cosmetics manufacturer, marks a new chapter in the Gerovital brand's history by announcing the brand ambassador for the Gerovital Men range. Hence Horia Tecău, one of the greatest professional tennis players in the world, with multiple performances in the ATP doubles tournaments and the only Romanian champion at the Wimbledon, the US Open and the Australian Open, becomes the ...

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The turnover of the company Farmec exceeds 236 million lei, on the increase by 10% compared to the same period of last year

March 11, 2019

Farmec, the biggest Romanian manufacturer of cosmetics, ended the year 2018 with a turnover of 236.5 million Lei (50.8 million Euro), recording an increase by 10% compared to the financial results of 2017. The business growth was supported by the sales from the network of brand shops, on the increase by 40.35%, and the sales from online shop, which reported an advance by 19.14%, compared to the same period...

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Farmec opens its 25th brand store

December 18, 2018

The most important Romanian cosmetic producer, Farmec continues its nationwide brand expansion by inaugurating its 25th brand store, following an investment of over 50,000 euro. The new Gerovital shop from Bucharest is located in the Sun Plaza shopping mall (1st floor, 391 Calea Văcărești) and it covers a surface of over 50 sqm. The cosmetic producer from Cluj is already planning ope...

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For the second consecutive year, Farmec achieves the “Best New Product” title for Gerovital H3 Hyaluron C

November 21, 2018

Farmec, the largest Romanian cosmetics producer, adds a new prize to the Gerovital brand record, as a result of the annual competition of the consumer goods industry, the Market Awards. The Gerovital H3 Hyaluron C range, based on pure Hyaluronic Acid and liposomal and Vitamin C, has been awarded the title „Best New Product”, one of the most challenged categories in the competition. In the cat...

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After 2 years since its establishment, the network of Gerovital brand stores counts today 16 national units

September 18, 2018

Farmec, the largest Romanian cosmetics manufacturer, announces that the network of the 16 Gerovital brand stores has recorded a turnover of more than 13 million RON (2.8 million EURO), just 2 years after its establishment. Since the beginning of 2018, there have been organized 3 national inaugurations, the network of Gerovital stores counting 16 units since the opening of the first store in Romania, in Sept...

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Farmec records a 10% growth in the first semester of 2018 and reaches a turnover of 116 million RON

August 21, 2018

Farmec, the most important Romanian cosmetics producer, closed the first semester of 2018 with a turnover of 116 million RON (approximately 25 million EUR) and reports an increase of 10% as compared with the same period in 2017. At the head start of business in the first half of 2018, an important part was played by the sales from the brand store network, with an increase of over 67% and online store sal...

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Farmec opens a new Gerovital store in Cluj-Napoca and arrives at a national network of 15 units

July 26, 2018

Farmec, the most important Romanian manufacturer of cosmetics, opens a new Gerovital store in Cluj-Napoca, the second centre inaugurated this year. The local cosmetics leader goes ahead with the strategical expansion of Gerovital's national network of stores, counting a number of 15 units nationwide. The new Gerovital store in Cluj-Napoca is located in Iulius Mall Shopping Centre, on the 1st floor, shopp...

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Farmec presents the Farmec Tratament Expert and Farmec Ultra-Resistant ranges in upgraded formats

July 24, 2018

Farmec, the most important Romanian manufacturer of cosmetics, announces the launch of the nail care Farmec Tratament Expert and Farmec Ultra-Resistant ranges in new presentation forms, greatly improved in terms of design and packaging. Following the modernization process, product formulas have been kept, formulas that have already gained, over the years, the trust and appreciation of the Romanian people. ...

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