Press releases

Farmec, the largest Romanian cosmetics manufacturer, has recorded impressive results with its portfolio brands in top local brands charts. Therefore, due to the outstanding performance achieved in 2019, Gerovital has added new titles to its track record, such as 2019 Superbrand and the strongest Romanian brand according to the BrandRO chart. "The Gerovital brand held by the Farmec Company is iconic, p...

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Farmec, the largest Romanian cosmetic manufacturer, relaunches the successful Gerovital Plant range in a modernized version, with an improved formula, design and functions. The new Gerovital Plant range offers a variety of cosmetic products conceived for daily skin care, based on more than 91% natural ingredients providing a natural microbial protection and multiple benefits for normal and combination skin....

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Farmec, Romania's largest cosmetics manufacturer, takes another step in its successful history by officially launching the franchise system for the Gerovital stores. The announcement was made at a press conference attended by representatives of the company's management. Farmec's expansion strategy by franchising stems from the yearly business growth, the sales recorded by the brand's store network over the...

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Farmec, the largest cosmetic manufacturer with a 100% Romanian capital, continues to invest in the modernization of the equipment and the production lines, constantly preparing the plant for the development of the multi-brand portfolio, one of the most elaborated on the specific local market. In 2019, Farmec has allocated over 2 million Euro to the modernization of the production processes, it is planning ...

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Farmec, the largest Romanian cosmetics manufacturer, marks a new chapter in the Gerovital brand's history by announcing the brand ambassador for the Gerovital Men range. Hence Horia Tecău, one of the greatest professional tennis players in the world, with multiple performances in the ATP doubles tournaments and the only Romanian champion at the Wimbledon, the US Open and the Australian Open, becomes the ...

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Farmec, the biggest Romanian manufacturer of cosmetics, ended the year 2018 with a turnover of 236.5 million Lei (50.8 million Euro), recording an increase by 10% compared to the financial results of 2017. The business growth was supported by the sales from the network of brand shops, on the increase by 40.35%, and the sales from online shop, which reported an advance by 19.14%, compared to the same period...

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The most important Romanian cosmetic producer, Farmec continues its nationwide brand expansion by inaugurating its 25th brand store, following an investment of over 50,000 euro. The new Gerovital shop from Bucharest is located in the Sun Plaza shopping mall (1st floor, 391 Calea Văcărești) and it covers a surface of over 50 sqm. The cosmetic producer from Cluj is already planning ope...

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Farmec, the largest Romanian cosmetics producer, adds a new prize to the Gerovital brand record, as a result of the annual competition of the consumer goods industry, the Market Awards. The Gerovital H3 Hyaluron C range, based on pure Hyaluronic Acid and liposomal and Vitamin C, has been awarded the title „Best New Product”, one of the most challenged categories in the competition. In the cat...

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Farmec, the largest Romanian cosmetics manufacturer, announces that the network of the 16 Gerovital brand stores has recorded a turnover of more than 13 million RON (2.8 million EURO), just 2 years after its establishment. Since the beginning of 2018, there have been organized 3 national inaugurations, the network of Gerovital stores counting 16 units since the opening of the first store in Romania, in Sept...

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Farmec, the most important Romanian cosmetics producer, closed the first semester of 2018 with a turnover of 116 million RON (approximately 25 million EUR) and reports an increase of 10% as compared with the same period in 2017. At the head start of business in the first half of 2018, an important part was played by the sales from the brand store network, with an increase of over 67% and online store sal...

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Farmec, the most important Romanian manufacturer of cosmetics, opens a new Gerovital store in Cluj-Napoca, the second centre inaugurated this year. The local cosmetics leader goes ahead with the strategical expansion of Gerovital's national network of stores, counting a number of 15 units nationwide. The new Gerovital store in Cluj-Napoca is located in Iulius Mall Shopping Centre, on the 1st floor, shopp...

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Farmec, the most important Romanian manufacturer of cosmetics, announces the launch of the nail care Farmec Tratament Expert and Farmec Ultra-Resistant ranges in new presentation forms, greatly improved in terms of design and packaging. Following the modernization process, product formulas have been kept, formulas that have already gained, over the years, the trust and appreciation of the Romanian people. ...

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