ISO certification

• The programming of the production in a manner that would properly ensure a right rhythm for the selling products
• The preparation of the technical documentation of the products according to the requests of the ISO 9001 and GMP standards
• The providing of technical information in order to complete the realization of the opportunity analysis in order to start the collaboration for “private label” projects

• The growth of the physical production
• The growth of the production capacity utilization level
• The growth of the labour productivity in the production field

• Market prospecting and identifying alternative suppliers for the raw materials of strategic importance for the company
• The audit of all agreed suppliers

Number of products annually manufactured: 15 millions pieces

Responsibilities:

• Rhythmical realization of the structure of fabrication launched in optimal conditions of quality

Objectives:

• Growth of labour productivity
• Growth of the level of utilization of production capacity

• The strict application of the European legislation in the field of cosmetic and household products
• The creation of cosmetic products with new active principles, with maximum cosmetic effects, proven through professional efficacy tests
• The utilization of the most safe raw materials for the human health and for the environment
• The alignment of the formulations with the legal requests of the target markets (America, Asia, South America etc.)

Objectives: 

• The development of products with natural ingredients (more than 90%)

• The satisfaction of our consumers requests at our highest level
• The realization of the concept of new product in full agreement with the market tendencies and consumers’ needs
• The realization and launching of new products within the estimated deadlines
• The information and education of consumers regarding the use of cosmetic products and their benefits
• The efficient and unitary communication of our company’s image and portfolio products on the market
• The ideation, realization, implementation, monitoring and reporting of all the activities of advertising

• Allowing the growth of the companys fame and of the portfolio brands
• Efficient communication for the products and the company on the market
• The growth of the share markets of the commercialized products
• The continuous adjustment of the products offer to the market requests
• Continuous improvement of the products’ image on the market

• The transportation of the products to the consumers in maximum security conditions and in the shortest period of time

• Increasing the efficiency of the own auto fleet (through the optimization of the tracks).
• Preoccupation for the improvement of the professional training of our drivers � according to the newest legal implementations.
• Guaranteeing of the support for the accomplishment of the objectives established by the company during the year at date.

• Increasing the physical sales and their value compared with the sales of the previous year.
• Increasing the number of commercialized products according to the types of clients.
• Increasing the number of active clients compared with the previous year.
• Continuous improvement of the customer relationship.

• Development, implementation, coordination and forecast of the sales strategy with the purpose of overcoming the objectives chosen by the company’s management in optimal conditions of effectiveness and efficiency.
• Growth of the product sales volume
• Continuous improvement of the customer relationship and loyalty programs
• Ensuring the accessibility of the product in as many sales points as possible

• Growth of the number of internal trainings
• Realization of the internal audits programmed in a percentage of 100%;

• The implementation, monitoring and improvement of the politics in the quality field;
• The technical control for raw materials, packaging, semi-manufactured and finished products, within our company;
• The analysis and monitoring of the environmental parameters.