The programming of the production in a manner that would properly ensure a right rhythm for the selling products
The preparation of the technical documentation of the products according to the requests of the ISO 9001 and GMP standards
The providing of technical information in order to complete the realization of the opportunity analysis in order to start the collaboration for “private label” projects
The growth of the physical production
The growth of the production capacity utilization level
The growth of the labour productivity in the production field
Tons of raw materials annually purchased: 1.500
Supplying the company with material resources and services according to the needs of the production at the best price/quality ratio.
The identification, selection and evaluation of the purchasing suppliers on the market
Permanent monitoring of the market supplying tendencies and maximum capitalization of the available information on the market.
The negotiation based upon a good acknowledgement of the market offer
The predictions which will be a basis for the supplying strategies
Market prospecting and identifying alternative suppliers for the raw materials of strategic importance for the company
The audit of all agreed suppliers
Number of products annually manufactured: 15 millions pieces
Rhythmical realization of the structure of fabrication launched in optimal conditions of quality
Growth of labour productivity
Growth of the level of utilization of production capacity
Creation, Research, Formulation
Number of patents in the portfolio: 20
The strict application of the European legislation in the field of cosmetic and household products
The creation of cosmetic products with new active principles, with maximum cosmetic effects, proven through professional efficacy tests
The utilization of the most safe raw materials for the human health and for the environment
The alignment of the formulations with the legal requests of the target markets (America, Asia, South America etc.)
The development of products with natural ingredients (more than 90%)
The satisfaction of our consumers requests at our highest level
The realization of the concept of new product in full agreement with the market tendencies and consumers’ needs
The realization and launching of new products within the estimated deadlines
The information and education of consumers regarding the use of cosmetic products and their benefits
The efficient and unitary communication of our company’s image and portfolio products on the market
The ideation, realization, implementation, monitoring and reporting of all the activities of advertising
Allowing the growth of the companys fame and of the portfolio brands
Efficient communication for the products and the company on the market
The growth of the share markets of the commercialized products
The continuous adjustment of the products offer to the market requests
Continuous improvement of the products’ image on the market
Distribution – Transport
Number of finished products annually delivered: 15 millions pieces
The transportation of the products to the consumers in maximum security conditions and in the shortest period of time
Increasing the efficiency of the own auto fleet (through the optimization of the tracks).
Preoccupation for the improvement of the professional training of our drivers � according to the newest legal implementations.
Guaranteeing of the support for the accomplishment of the objectives established by the company during the year at date.
Sales – Post sales
Increasing the physical sales and their value compared with the sales of the previous year.
Increasing the number of commercialized products according to the types of clients.
Increasing the number of active clients compared with the previous year.
Continuous improvement of the customer relationship.
Development, implementation, coordination and forecast of the sales strategy with the purpose of overcoming the objectives chosen by the company’s management in optimal conditions of effectiveness and efficiency.
Growth of the product sales volume
Continuous improvement of the customer relationship and loyalty programs
Ensuring the accessibility of the product in as many sales points as possible
Growth of the number of internal trainings
Realization of the internal audits programmed in a percentage of 100%;
The implementation, monitoring and improvement of the politics in the quality field;
The technical control for raw materials, packaging, semi-manufactured and finished products, within our company;
The analysis and monitoring of the environmental parameters.