Our history

1889

The successful story of Farmec Company begins – it is the first and most important Romanian company of cosmetic products – when Molnar Moser laboratories are created in Budapest.

1943

A small laboratory - Mol-Mos – stands out and carries its activity in Cluj-Napoca.

1957

Ana Aslan introduced Gerovital H3 concept for the first time in Verona, Italy, at the Gerontology International Congress.

1965

Doina Milk is produced for the first time. Is one of the most popular and loved brand on the Romanian market, even today.

1967-1968

Liviu Turdean becomes the Manager and the factory obtains an important achievement – it becomes the first manufacturer of Gerovital H3 prof. Dr. Ana Aslan creams and emulsions in Romania.  The new anti-ageing formula was entrusted by the famous researcher Ana Aslan to our company and thus it began the mass production of anti-wrinkle cosmetic creams.

1969

Premiere in Romania – it begins the manufacturing of spray-shaped products.

1970

It begins the development of the most important platform of cosmetic products manufacturing in Romania.

1995

Farmec is privatized through MEBO method, having a 100% Romanian share capital. The first General Manager appointed by the Shareholders Meeting was Ec. Liviu Turdean.

2005-2006

In 2005 starts the modernization of the Gerovital H3 Prof. Dr. A. Aslan line that continues also at the beginning of 2006.

2008

Farmec becomes the unique owner of Gerovital H3 prof. Dr. Ana Aslan trademark in the cosmetics field.

2010

Gerovital H3 prof. Dr. Ana Aslan Evolution is launched, with key active ingredients such as SOD, Trylagen and GP4G.

2013

Gerovital H3 Prof. Dr. A. Aslan Classic and Retinol ranges are launched, with a new anti-age complex: Hyaluronic acid, Vitamin E and Juvinity.

2014

Gerovital H3 Prof.Dr. A. Aslan Derma + range is launched, the first dermatocosmetics line in Farmec’s portfolio.

2015

Gerovital H3 Prof.Dr. A. Aslan Equilibrium range is launched, a range created especially for beauty saloons.

2016

Gerovital Plant is modernised, the new main ingredient is poppy oil extract.

2017

Gerovital H3 Prof. Dr. A. Aslan Derma + Premium Care is launched, an extension of Gerovital H3 prof. dr. A. Aslan Derma + range with premium care products.

2017

Gerovital Luxury line is launched, a luxury range with premium product concept, especially designed for Gerovital brand stores, export stores and premium cosmetics stores.